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Our story

We believe creating something delicious is more than just great taste; it’s about care, creativity, and connection. At Food Thoughts, we bring you exceptional quality cocoa ingredients that are as thoughtfully sourced as are delicious. We source the highest quality cocoa, selecting single-origin, Fino de Aroma beans for their deep, rich flavour and aroma.

For over 25 years, we’ve been committed to ethically sourced, sustainably grown cocoa that supports farmers, protects the planet, and ensures every treat is made with the best. As the first brand in the baking aisle to introduce recyclable packaging, we continue to lead the way in sustainability. Our mission is simple: to inspire a nation of thoughtful eaters, who create with joy, share with love, and choose ingredients that truly make a difference.

Our story

Baking Tomorrow Better has been at the heart of Food Thoughts from the very start. It’s more than a slogan—it’s our commitment to sourcing exceptional quality cocoa, ensuring it’s fairer for farmers, better for your recipes, and kinder to the planet.

How it all began…

Food Thoughts started in the 1980s with a single cocoa powder—created in partnership with Oxfam to bring the UK its first premium-quality, fairly traded cocoa. Since then, we’ve grown our range to include Organic Cacao Powder, Chocolate Chips, and Chocolate Coated Cacao Nibs, always staying true to what matters: better ingredients, better creations, and a better future for all.

Ethical then, now, and always

We’ve kept ethics at the heart of everything we do—from day one and always. Every Food Thoughts product is fairly traded, ensuring cocoa farmers work in safer conditions and receive a fairer price for their crops. Child labour is never allowed. Beyond fair pay, farming communities benefit from long-term initiatives that support education, infrastructure, and access to clean water—helping to build a better future for all.

Uncompromising quality

At Food Thoughts, we believe every food choice should have a positive impact—on people, the planet, and the quality of every creation. That’s why we source only Fino de Aroma cocoa beans, ranked among the top 8% in the world for their exceptional flavour and aroma. Our cocoa is ethically sourced and fairly traded, ensuring farmers receive a fairer price and work in safer conditions. Using natural methods, including 14 days of sun-drying, we preserve the deep chocolatey taste and natural nutrients—because better ingredients mean better bakes, stronger farming communities, and a more sustainable future.

Made for thoughtful creators

Our ingredients are chosen by bakers, chefs, and chocolate lovers who care about quality and impact. Whether you’re baking, blending, freezing, or creating something entirely new, we love seeing what you make. Head over to Instagram and share your creations with us—we just wish we could taste them too!

Looking for your next treat idea? Explore our recipes—there’s plenty to inspire.